Pre-wedding photography is crucial because it allows couples to capture intimate and authentic moments before the big day, while also providing an opportunity to build rapport with the photographer. This session helps couples feel more comfortable in front of the camera, ensuring natural, relaxed images on the wedding day. It also offers a chance to experiment with different styles, locations, and outfits, creating a beautiful visual narrative that reflects the couple's unique love story. Additionally, pre-wedding photos can be used for save-the-date cards, wedding invitations, or displayed at the wedding, adding a personal touch to the celebration.